Privacy policy

BreathMor Australia Pty Ltd (ABN 74 686 658 266)

Last updated: 17 December 2025

1. About this Privacy Policy

This Privacy Policy applies to BreathMor Australia Pty Ltd (ABN 74 686 658 266) (BreathMor, we, us, our) and explains how we collect, hold, use and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

This Privacy Policy applies to personal information collected through our website, online store, subscription portal, customer support channels, marketing communications and advertising activities.

Our website is https://www.breathmor.com.au

1.1 Contact details

Email: hello@breathmor.com.au
Phone: 02 9159 9839
Address: Suite 215/32 Delhi Road, Macquarie Park NSW 2113 Australia

2. What is personal information?

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not, and whether recorded or not.

3. The personal information we collect

Depending on how you interact with us, we may collect the following types of personal information:

Identity and contact details (name, email address, phone number, shipping and billing address).
Order and transaction details (products purchased, order value, delivery status, refund/return history, subscription status).
Account and subscription details (login details, preferences, delivery frequency).
Customer support information (enquiries, feedback, and our communications with you).
Device and usage information (IP address, browser type, device identifiers, pages visited, and approximate location derived from IP address).
Marketing and advertising information (email/SMS engagement, advertising interactions, attribution and conversion data where tracking is enabled).
Payment information is processed by our payment providers. We do not typically store full payment card details.

4. How we collect personal information

4.1 Information you provide

We collect personal information directly from you when you place an order, subscribe, create an account, contact customer support, participate in promotions (if offered), or otherwise interact with us.

4.2 Information collected automatically

When you visit our website, we may collect certain information automatically through cookies, pixels and similar technologies (see Cookie Notice below).

4.3 Information from third parties

We may receive personal information from third parties involved in providing services to you or supporting our marketing and analytics, such as:

Shopify (e-commerce platform and checkout).
Klaviyo (email and SMS marketing).
Analytics providers such as Google Analytics.
Advertising partners such as Meta (Meta Pixel) and Google Ads.
Social advertising channels such as Instagram, TikTok and Reddit, including measurement tools where enabled.

5. Why we collect, use and disclose personal information

We collect, use and disclose personal information for purposes including to:

Process orders, take payment (via payment providers), and deliver Products;
Administer subscriptions and recurring billing;
Provide customer service, including handling enquiries, returns, refunds and guarantee claims;
Send transactional communications (order confirmations, dispatch updates, subscription notices);
Send marketing communications where permitted and in line with your preferences;
Operate, maintain and improve our website and customer experience;
Measure and improve advertising and marketing effectiveness;
Detect, prevent and investigate suspected fraud, misuse or security incidents; and
Comply with legal and regulatory obligations.

6. Marketing and your choices

We may send marketing communications by email or SMS if you opt in or where otherwise permitted by law.

You can opt out of marketing at any time by using the unsubscribe link in emails, following SMS opt-out instructions, or contacting us.

If you opt out, we may still send important transactional messages related to your orders or subscriptions.

7. Who we disclose personal information to

We may disclose personal information to:

Service providers who help us operate our business (IT hosting, security, customer support tools);
E-commerce, subscription and payment providers (Shopify and payment gateways);
Delivery and logistics providers (Australia Post);
Marketing and analytics providers (Klaviyo, Google, Meta and other ad platforms where enabled);
Professional advisers (lawyers, accountants, auditors); and
Regulators, courts or law enforcement where required or authorised by law.

We do not sell personal information.

8. Overseas disclosure

Some of our service providers (for example Shopify, marketing platforms, and analytics/advertising providers) may store or process personal information outside Australia (including in the United States and other jurisdictions).

We take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with Australian privacy requirements, however overseas laws may differ from Australian laws.

9. Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. However, no method of transmission or storage is completely secure.

10. Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including to comply with legal, accounting and reporting obligations. We then take reasonable steps to delete or de-identify it.

11. Access and correction

You may request access to the personal information we hold about you and request that we correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us at hello@breathmor.com.au. We may need to verify your identity.

12. Complaints

If you have a complaint about how we handle your personal information, please contact us at hello@breathmor.com.au with details of your complaint. We will acknowledge and investigate your complaint and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) through its website or other published contact channels.

13. Cookie Notice

We use cookies, pixels and similar technologies (Cookies) to operate our website, enhance functionality, analyse website usage, and measure advertising effectiveness.

13.1 Types of Cookies we may use

Strictly necessary cookies (for checkout, security and session management).
Functional cookies (to remember preferences).
Analytics cookies (Google Analytics).
Advertising cookies/pixels (Meta Pixel and Google Ads conversion tracking, and similar tools used across advertising channels such as Instagram, TikTok and Reddit where enabled).

13.2 Managing Cookies

Most browsers allow you to remove or reject cookies through your browser settings. If you disable cookies, parts of the website (including checkout functionality) may not work properly, and some preferences may not be saved.

Blocking cookies does not necessarily prevent all advertising measurement or attribution, because some tracking may occur via other technologies where permitted by law and platform settings.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting the updated version on our website and updating the 'Last updated' date.

15. Contact us